SLAY Logo
SLAY Logo

Culture’s Colosseum.

What is SLAY?

SLAY is the ultimate fusion of high fashion and high stakes. Think Fortnite meets StockX, wrapped in designer fabric and competitive combat. In our world, victory isn’t just determined by who you eliminate—it’s defined by what you’re wearing when you do it.

Loot outfits off defeated players, each with its own provenance and rarity. Participate in a real, playable fashion economy where authenticity and style matter more than hype. SLAY transforms apparel from mere cosmetics into coveted trophies and tradeable assets.

For Players

Battle Royale

Battle Royale

Loot real brand apparel off defeated opponents. Each garment is unique, with its own history and story to tell.

Provenance

Provenance

Every skin tracks ownership history, rarity and value. Your fit is your legacy, recorded on‑chain for all to admire.

Status = Style

Status = Style

Who you beat and what you wear matters. Clout comes from your closet, not your kill count.

Open-World Social Hub

Open‑World Social Hub

Attend fashion shows, explore brand stores, enjoy concerts and climb the drip rankings. Hang out, flex, and socialise.

For Creators & Brands

Launch Collections

Launch Collections

Drop exclusive pieces inside the metaverse. Track ownership, resale and performance of your digital apparel in real time.

Host Shows & Events

Host Shows & Events

Run runway shows, build brand tribes and throw legendary parties. Activate your audience in an immersive environment.

UGC & AI Pipeline

UGC & AI Pipeline

Design and sell your own digital gear via our AI design pipeline. The next big fashion designer could be you.

Game Modes Preview

CounterFit Mode (Casual)

Low stakes, high style. Duplicate copies only—perfect for new players honing their look without losing their prized pieces.

Run the Jewels (Ranked)

Originals are lootable. Real losses hurt, but real flexes matter. Only the bold survive in this high‑risk, high‑reward arena.

Runway Royale & Heists

Bonus activities like live fashion shows, social hubs and daring raids on high‑end boutiques keep the party going.

Provenance System

Every item in SLAY comes with its own timeline: who owned it, who stole it, and who wore it when it went viral. Skins meet sneakerhead culture—your killcam just became a fit‑check.

Join the Movement

Get early access, exclusive cosmetics and a chance to shape SLAY. Connect with us and join our community to meet fellow fashion warriors.

The SLAY Community

This isn’t a game; it’s a movement. Join Style Councils and build faction identities. Compete for “Fit of Fame” and answer the eternal question: Who’d you steal that from? Share your looted looks and rate each other’s drip.

Backed by Legends

Built with support from Super Collider and veteran developers from PUBG, EA, Ghost Recon, H1Z1 and Rainbow Six.